Natasha Leggero tapped me for touring artwork in 2023, and here's a curated selection of my favorite designs.
Designing for social media feeds shares similarities with creating concert posters and flyers. The key is capturing attention and making viewers pause for a second or two to engage with the design. For Natasha, my preferred approach trades on vintage film poster tropes. Bold shapes and colors, along with a touch of print design friction, prove more captivating than the smooth, flowing designs typical in social media campaigns.
Big, bold, and unrelated images (rather than the conventional Alegria figures flopping around in pastel colors) yield better results.
Photography by Jeremy Sachs-Michaels, Ture Lillegraven, and others.